Monday, February 10, 2014

Earth to Cadillac: You're out of touch!

I'm glad to see I'm not the only one annoyed by the new Cadillac commercial. First, they make fun of the idea that we might prefer quality of life over quantity of stuff - not a good start toward winning my heart.

Then, they reference the moon landing as an example of American accomplishment. Earth to Cadillac: I am 40 years old. We haven't been to the moon in my lifetime, and we don't have the technology to go back now. Try to find a more relevant example.

And, of course, the whole thing is slathered with a thick coating of "buy our car because it's built in America." Earth to Cadillac, part 2: BMW builds cars in America. Mercedes. Nissan. Hyundai. Toyota. Subaru. Do I really need to go on?

Of course, I'm not their target market. Their target market is people who buy cars that cost almost as much as my house. And maybe this commercial is killing it with their target market - but I sincerely hope not.

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